Due Diligence

Coming up with a name for a new publishing company or business is not easy. I have heard from a number of new publishers about the frustration they encountered when choosing a name for their publishing company.

Besides the challenging of coming up with a name that does not sound small, or one that pigeonholes a publishing company, new publishers often voice frustration over finding a name that is not already being used in some format by another publisher.

With so many publishing houses boasting imprints, the number of names assigned to publishing businesses is vast.

When choosing a name for your publishing company, or new imprint, be sure to do some due diligence to make sure you are not infringing on another publishing house’s name. If you don’t, you may regret it later.

All you have to do is start with a simple Google or Bing search to find out what other publishing house may have a similar name to the one you want. Any established publishing company will appear on an Internet search.

This is why I am surprised that, over the past couple years, three new establishments set up to serve the Christian publishing community have chosen to use the acronym CSPA.

CSPA – Christian Small Publishers Association – has been around since 2004. The name and abbreviation (CSPA) are trademarked. Anyone who plugs in “CSPA” on Google will find Christian Small Publishers Association on the first page. When it is plugged into Bing, Christian Small Publishers Association comes up on the second page.

What this tells me is that these new entities either did not do their homework, or they did not care that there already was an organization named CSPA serving the same industry.

Unfortunately for these organizations, they received a notice from Christian Small Publishers Association requesting that they cease and desist using the CSPA acronym in their name. As a result, these new organizations had to make some changes just as they were trying to launch their business.

Fortunately for everyone, each new entity complied with our request, as we would hope any Christian organization would.

Be prepared. Use due diligence.

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