Adopt an Author

The Word on the Street Toronto is a literary festival held this month that showcases Canadian authors and their books.  The festival is sponsored by the non-profit organization with the same name, The Word On The Street.

The sponsor of this book festival runs a great fundraising campaign called “Adopt an Author!”

Here is how it works. For just $100, any interested book lover (a.k.a. person) can adopt one or more of the authors who will be present at the literary festival. For the $100 adoption fee, the adopter will receive:

  • The opportunity to adopt an author of your choice from the provided list of available authors.
  • A signed copy of the author’s book.
  • Recognition for your contribution at the festival. Your name will be announced by the host prior to your author’s reading.
  • Recognition on the festival’s website and e-newsletter.
  • A personalized certificate detailing your adoption.
  • A tax receipt.
  • A chance to be a part of Canada’s largest one-day festival!

I love this idea as long as adopting the author does not mean you have to feed, clothe, or otherwise entertain said author.

On the serious side, I have been trying to figure out how to incorporate this idea into a useful gimmick for small publishers. I have not been able to come up with any good ideas. Your suggestions are welcome.

 

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