Engrossed in a Book

Just the other day, someone I was talking to at a conference told me a story about reading while she was driving. After she mentioned this, she stated, “That’s probably not too smart of me.”

Inwardly, I concurred. Imagine my surprise when, a few days later, I stumbled upon this YouTube video of a man reading a book while driving 75 miles per hour on a California highway.

That led me to the YouTube video of the bus driver in Portland, Oregon, who was reading a Kindle as he drove his public transit bus around town.

Reading while driving has got to be as bad as texting while driving. However, it does my heart good to see people so engrossed in books that they can’t put them down. Now if they were Christian books, that would even be better.

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Stalled

I recently received a sales statement from my distributor and was surprised to discover that I had sold zero books the previous month. Yep, you heard that right, zero.

I think this may be the first month in years that my books’ sales were zip.

That sales statement sure made me sit up and take stock. What I discovered was that I had gotten busy with a number of other things and had let my marketing activities slip. I remember thinking a number of times over the past few months that I should do this or that to keep the momentum of my marketing efforts, but each time, I made an excuse and put it off.

When I put something off, it usually means it drops to the bottom of my “To Do” list and stays there for quite awhile. Not a smart thing to let happen with marketing.

Needless to say, I have pulled out my marketing plan and revisited it. I have come up with a list of things that I have been putting off that I need to do. Among these are:

  1. Advertising in a few journals.
  2. Creating and ordering some new promotional materials.
  3. Making my books available in ebook format.

Now, these are not new goals. These are marketing objectives I have had for some time. I just have not made them a priority and carved out the time to do them.

Have you experienced a stall in your books’ sales? If you have (or do in the future), let it be a sign to you that you need to revisit your marketing plan and get back to business. Sometimes that means doing more of the activities you are already engaged in, and other times it means coming up with some new marketing strategies.

It’s summer and we all want a vacation. Just don’t let your vacation mean an extended break from marketing activities. Marketing is a prerequisite to selling books.


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Poem in My Pocket

Today, Thursday, April 29, is Poem in My Pocket Day, a part of April’s National Poetry Month.

To celebrate and honor Poem in My Pocket, I decided to deviate from my usual posts and share with you, my readers, two poems written by my lovely elementary-aged children.

Have You Ever Had a Friend?
By Rachel Bolme

Have you ever had a friend that was supposed to

Talk with you,

Laugh with you,

Cry with you, and

Play with you,

But instead, she goes and does all that with your little brother?

The Waves
By Talon Bolme

The waves are big,

The waves are strong,

They push me in the water,

And tumble me along.

There you are. I have shared with you two poems in honor of Poem in My Pocket Day.

I invite you to share a poem with me as well as others in your life today!


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Follow Your Dream

I recently read a touching story by a gentleman who makes his living writing. This author related that at one writers’ conference he attended, he noticed an older man standing in the back. This conference attendee looked out of place.

After approaching the attendee and introducing himself, the author discovered that the attendee was a janitor at a local community college. This was the janitor’s first writers’ conference. After harboring a life-long desire to write, his wife had encouraged him to attend the conference to pursue his dream.

The janitor then showed the author something he had written. It immediately became apparent that the janitor was fairly uneducated and needed some help with basic grammar. The author encouraged the janitor to take grammar classes at the community college where he worked since he could attend the classes free of charge as an employee of the institution. The author then promised to critique the janitor’s future writings.

After a year of critiquing the janitor’s monthly writings, correspondence stopped. The author called the janitor to find out why. Speaking to the wife on the telephone, the author discovered that the janitor had recently passed away.

After expressing his condolences, the author remarked that it was sad the janitor had never reached his goal of writing for publication. The wife told the author not to feel bad, that in the past year of her husband’s life he had been the happiest she had ever seen him.

The moral of this story is: Follow your dreams.

Proverbs 29:18 says, Where there is no vision, the people perish, and Psalms 37:4 promises, Delight yourself in the Lord, and he will give you the desires of your heart.

What is your dream? What is the desire of your heart?

God wants to give it to you, but you must take the first steps in that direction.

If your desire is to write a book for publication, then begin by attending a writers’ conference.

If your desire is to publish a book, then begin by educating yourself on the publishing and marketing process.

If your desire is to become a speaker to better promote your books, then start by taking a course on public speaking such as Toastmasters.

Now is the time to start. Don’t put it off. You don’t know the number of your days.

For years I have wanted to make a quilt out of squares of old jean material. I have collected jeans and stored them in my closet for the past five years. Recently, I decided it was time to take another step toward fulfilling my dream. Over the Thanksgiving holiday (when I officially turned one year older), I started cutting the jeans into squares. If I persevere, one step at a time, one day I will have a completed jean-square quilt.

How about you? What dream are you carrying? As we enter the New Year, may one of your goals be to pursue the dream you have long carried and begin taking steps to reach it.


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