Potential Pitfall

Publishers and authors are constantly testing new ways to create, market and distribute ebooks since the digital delivery model began gaining traction. In particular, every month it seems I am hearing about a new service that is trying to sell ebooks in a creative way.

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One of the recent start-ups is Bindworx. This UK-based book retailer is selling ebooks in a new way. Instead of buying a complete ebook, Bindworx allows customers to buy pages, chapters, or other small slices of books.

Earlier this year, I wrote about Total Boox (See “Innovative Ways to Sell Digital Content”). Total Boox allows readers to add books to their digital bookshelf and then only pay for what they read. So how is Bindworx different?

With Bindworx, customers can not only purchase ebooks in full, by chapter, page, or paragraph, but they can also drag and drop content portions from different publications to create a new personalized compilation. The end-product can then be purchased and downloaded as an ebook or printed via the Bindworx print-on-demand service with same-day shipping.

In other words, Bindworx lets consumers make a completely new book by taking portions from a number of different books.

Such a system creates some concerns about copyright for me. Will Bindworx’s smashed-up content be free-floating, unattached to its author? My concern is not that the consumer will turn around and sell the new compilation that they have personalized for themselves. Rather, what if a reader decides to quote from their personal compilation. How will they give the correct author credit? Will the author and book be listed with each “section” the consumer chooses for their compiled work?

I don’t have any experience with this new ebook retailer. Maybe my concerns are for this potential pitfall are for naught and the company has it covered. Bindworx does not appear to have made it out of the testing period yet, so maybe they are running into some issues with this new idea.

On the other hand,as new services continue to arise to sell digital content in new and emerging ways, I hope that more effort is put forth by these new companies to assure authors that their copyright material will be protected.

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Way Ahead of the Competition

I recently came across a statistic that surprised me. It shouldn’t have, but it did. I knew Amazon had a corner on the ebook market, I guess I was a little surprised at just how much ebook business they do.

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According to new data from the Book Industry Study Group (BISG), Amazon is way ahead of the competition when it comes to selling ebooks in the United States. Based on reader surveys, BISG found that Amazon has about two-thirds of the U.S. ebook market share while its closest competitors—Barnes & Noble and then Apple—have about 10% each.

Did you catch that? Two out of every three ebooks purchased are bought on Amazon, with Barnes & Noble and Apple not just a little behind that, but way behind. Together, these three ebook sellers make up a total of 87% of all ebook sales.

Amazon may have a majority of ebook sales, but that has not stopped competitors from trying to gain some of that market share.

The latest to arise is a new ebook store for indie authors called Libiro. Launched by two self-published authors, Libiro is striving to provide independent authors and small presses an alternative to Amazon, Barnes & Noble, and iBooks. Realizing that quality indie authors often struggle to get noticed amongst the crowd on Amazon, Libiro wants to be the place where indie authors can excel.

Libiro gives that author more control than many of the other online bookstores. An author sets the price of a book and it stays that price. Libiro pays a higher royalty than Amazon. It offers an 80% royalty as standard regardless of book length or price.

The service is still in start-up mode, however, since it does not cost any money to list an ebook in this store, indie authors may want to give it a try. After all, the more places your books are listed on the web, the better exposure you get.

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More Good News

The economy may be sluggish, but for small publishers and independently published authors, the news is very positive. My blog post last week on “Self-Publishing has Become Main Stream” reported that 40% of all books published in 2012 were self-published. Today’s post is full of more good news for you.

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BISG’s latest Consumer Attitudes Toward E-Book Reading study (the study BISG is discontinuing at the end of this year) found that readers are interested in paying more for ebooks if they got more in return. The study found:

  • Consumers are very interested in “bundling” print and digital versions of a book, with 48% of survey respondents willing to pay more for bundles.
  • Just over half of survey respondents would pay more for an ebook if it could be given away or re-sold.
  • Consumers do not distinguish between ebooks published by traditional houses and independently published options when making buying decisions.

While there is not much small publishers and independently published authors can do about making it easier to give away ebooks or allow readers to resell ebooks, the other findings from the study are actually good news for those who produce books.

This study showed that almost half of the respondents were willing to pay more for a bundle—buying both a print and ebook together. That means you should be offering this option to your potential customers. Offer the print book alone, the ebook alone, and a bundle of the two together. Also, make use of Amazon’s new Matchbook service to sell bundles via Amazon.

If you are unfamiliar with Amazon’s new Matchbook service, you can do the research and find out for yourself—or better yet, just join Christian Small Publishers Association (CSPA). CSPA’s member publishers were informed all about Matchbook and how to access and use the service when it was launched. Join now and you can use our article index to find out about this new resource.

The other really good news in BISG’s ebook study was that the study found that customers do not tend to distinguish between traditional houses and independently published options when making buying decisions. We can conclusively say that there is little sigma left in self-publishing. Hoorah!

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Prediction for eBooks

The other day I was talking with a gentleman who told me that after he got a tablet, he quit reading print books altogether. He asked me if I read digital books. I told him that I still had a strong preference for print books and that is mostly what I read. He then told me that his wife reads about half print and half digital.

This gentleman shared that one of the things he liked the most about digital reading was the ease of purchase. If someone told him about a book, he could pull out his tablet and immediately buy the book.

Interestingly, the three of us (this gentleman, his wife, and myself) made up the profile of book readers. Print is still by and large the most popular way people read. However, the number of hybrid readers (those reading both print and digital) and digital-only readers is growing.

The big question that keeps being asked is: “When will ebooks surpass print books?”

Pricewaterhouse Coopers (PwC) recently published its annual “Entertainment & Media Outlook.” In this report, PwC predicted that the U.S. ebook market will surpass the printed book market in 2017.

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PwC also predicts that overall revenue from book sales will stay below the 2008 sales level. This stagnation of revenue is not because people are reading less, but mostly because the average selling price for ebooks is lower than for printed books.

What do you think? Do you agree with this prediction?

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Technology & Selling Books

Technology just keeps advancing. The number of different devices that can now access the Internet is astounding. At first, it was just desktop computers. Then it was desktop computers and laptop computers. Now it is computers, smart phones, ipods, e-readers, and numerous tablets, and more that I may not even be aware of.

logoWith the advance of technology, one issue that comes up is how a website or an email displays on different devices. It is becoming hard to have one website design accommodate the requirements for all the various devices that can read the site.

One self-published author felt that he was losing sales of his book, because his “Buy Now” button was not straight forward enough to display prominently on all devices. Since different customers read ebooks on different devices (some on computers, some on Nooks, some on Kobo, some on Kindles, etc.), this author wanted to direct his customers to the online retail store of their choice and the ebook format of their choice. However, to do so, multiple “Buy Now” buttons for each retail store and format where the ebook was available for purchase were needed. As a result, the author found he was losing customers because how to buy his book was not clear and prominent on his site.

Out of frustration, the author, Jay Siva, developed a revolutionary “Buy Now” button widget. His EZBuyButton eliminates the frustration of losing customers at the point of sale because this one button allows customers to select their device and preferred retail store, all without needless searching.

This widget allows users to choose from among five different button styles and simply copy and paste a segment of code into their blog or website. Visitors will then see a “Buy Now” button attached to each book title. Clicking the button activates two drop-down menus—one for device selection, the other for store selection —allowing users to buy the books they want easily in their desired format and from their preferred store. The widget even geo-locates so customers are automatically routed to the retail store specific to their country.

Jay Siva is sharing his creation with other authors. You can get the EZBuyButton completely free.  Simply head on over to www.ezbuybutton.com and sign up for an account.

I love it when self-published authors come up with creative ways to make sure that they sell more books! It’s even better when they decide to share what they have discovered with others for free!

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