Are You Using This to Build Your Author Platform?

To get published and sell books, you need a platform.

Most authors and aspiring authors have heard this message at least once, if not multiple times. But, what exactly defines a platform and how does one go about building one?This is the focus of the upcoming Learning Lab I will teach at the Greater Philly Christian Writers Conference on July 26. This four-hour seminar, “Build Your Author Platform”, will teach attendees six manageable steps to build and grow an online author platform through content marketing.

Content marketing is simply sharing useful information that educates or inspires your target audience so that they begin to trust you and your message. You want people to trust you so that they, in turn, buy your books. After all, studies show that people do business with those they trust.

Brian Jud, president of Book Marketing Works and APSS, says:

“Repetition of your message is important to reach the decision-making tipping point. It may take up to ten “hits” on prospects to get them to buy.”

Using content to reach your audience provides repetition of your message and gains people’s trust.

Many authors feel that using content to market takes too much time and energy. In my seminar, I show authors how to create and repurpose content to save time and get the most out of every piece of content they create.

Repurposing content involves taking one piece of information and showcasing it in a number of different ways. This practice provides many benefits.

  1. It increases productivity and efficiency.

As an author, you have spent hours researching and writing your book. All your knowledge does not need to stay contained within the pages of your book. You can use the information you share in your book and break this down into smaller pieces to share on a regular basis through content marketing on the Internet.

  1. It expands your reach.

Sharing content and repurposing that content in a variety of formats spreads your message. The more places your content is listed, the more people will read and hear what you have to say. This way people are exposed to your message on the channels they prefer and in a way that speaks to them.

  1. It extends the life-cycle of your material.

Large amounts of data and information are uploaded to the Internet on a daily basis. With so much information, your target audience might miss what you are posting. Repurposing your content for multiple channels not only increases the changes that your audience will see it, it also allows your content to be made fresh in new formats, extending its life cycle.

  1. It increases your visibility.

This is a simple marketing principle. The more places your content appears, the more people are likely to see it. Visibility is extremely important in marketing books. The competition is stiff. Visibility allows you to stand out from the crowd.

If you are interested in learning more about how to use your content to market your books and expand your reach, I encourage you to attend my seminar on building an author platform at the upcoming Greater Philly Christian Writers Conference.

Related Posts:
Are You Overlooking This Powerful Marketing Tool?
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Photo courtesy of SGPhotography77.

Nominations Open for the Christian Indie Awards

“Winning a book award is probably the most rewarding experience that I’ve encountered as a first-time author.”

This statement was shared with Christian Small Publishers Association (CSPA) by a winner of the Christian Indie Awards.

Winning a book award is one of the best promotional tools an author can have. However, you can’t win a book award unless you enter a book contest.

Nominations are now OPEN for the 2019 Christian Indie Awards. Any Christian author or small publishers can nominate a Christian book published in 2017 or 2018 for the award. Nominations can be made on the Awards’ website at https://www.christianaward.com.

Of course, there are always reasons NOT to enter a book award. Here are ten.

book awards, christian book awards

 

Related Posts:
Book Awards Produce Winners
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Print Is Not Disappearing

“The paperless society is about as plausible as the paperless bathroom.” ~Jesse Shera

The predictions of a paperless society have been around for decades. Back in 2012, PricewaterhouseCoopers (PwC) predicted that the U.S. ebook market would surpass the printed book market in 2017. That fell far short of reality.

From 2012 to 2104, the sales of ebooks grew, but then instead of continuing to grow, ebook sales began to flatten and even decline in 2015. In 2017, unit sales of print books rose while unit sales of ebooks by traditional publishers fell 10% over 2016. For traditionally published books, ebook sales only made up 19% of all book sales in 2017. Author Earnings believes that ebook sales still account for about 25% of all book sales when indie published books are also taken into account.

It appears that print is not going way.

FedEx Office recently conducted a survey of consumers and small business owners about their preferences and purchasing habits regarding professional printing services. The survey, conducted by polling firm PSB, shows that consumers and small business owners prefer to use printed materials over digital. The study found:

  • Ninety percent of consumers and small business owners agreed that they “like to have the option to have printed materials” and preferred reading materials, most notably official documents and contracts, on paper versus on a screen.
  • The majority (90%) of consumers also agreed there will always be a need for printed materials and almost half (49%) said a world without paper would make them feel stressed or annoyed.

In fact, Christian Small Publishers Association (CSPA) recently sent a notice out to Christian retailers that our 2018 Book Catalog was available to view online. In response, we received a number of emails from retailers requesting that we send them a print version of the catalog because they still preferred looking through print catalogs when making purchasing decisions.

Print is still popular. The shift to all digital has not yet surpassed print. As an Indie author or publisher, this means that print should still be part of your business strategy—both print books and print marketing materials.

Offering books in a variety of formats is a wise strategy, as is participating in both digital and print marketing. Is print still a part of your marketing strategy? Do you utilize:

  • Business cards
  • Print brochures
  • Bookmarks
  • Print catalogs
  • Print advertising?

If your print marketing efforts have fall by the wayside in favor of easier digital strategies, I encourage you to rethink your marketing efforts. A combination of both print and digital will reap the most benefits as we still operate in a world where people use both mediums.

Related Posts:
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Will eBooks Kill Print Books? 
Societal Trends and the Print Book

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Are You Practicing These Habits of Success?

I have always been a little intrigued by Ecclesiastes 9:11. In this verse, wise King Solomon says:

I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but time and chance happen to them all.

“Time and chance happen to them all.” It seems to me that this verse suggests that we have some ability to determine the course of our lives. What we do with the time and chance that is given to us is important.

 

Daily habits determine where we end up. What we do day after day create the life we live. The same is true for our books. What you do day after day to write, publish, market and promote your books determines not only the quality of your books, but the reach they have and the influence they exert in other people’s lives.

Tom Corley conducted a 5-year study on the daily habits of wealthy people and poor people. He writes about what he learned on his website Rich Habits. Here are a few of the important habits Tom found in his study.

  • 80% of wealthy are focused on accomplishing some single goal. Only 12% of the poor do this.
  • 81% of wealthy maintain a to-do list vs. 19% of poor.
  • 67% of wealthy write down their goals vs. 17% of poor.
  • 88% of wealthy read 30 minutes or more each day for education or career reasons vs. 2% of poor.
  • 63% of wealthy listen to audio books during commute to work vs. 5% of poor people.
  • 79% of wealthy network five hours or more each month vs. 16% of poor.
  • 84% of wealthy believe good habits create opportunity luck vs. 4% of poor.
  • 86% of wealthy believe in lifelong educational self-improvement vs. 5% of poor.
  • 86% of wealthy love to read vs. 26% of poor.

I believe rather than think of this as wealthy versus poor, we can look at these as habits of successful people.

Do you want to have more success with your books? I suggest you carefully consider this list. Which ones are you practicing on a daily basis? Which ones do you need to start doing to move you in the direction you want to go? Then make the necessary changes.

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Photo courtesy of Estée Janssens.

7 Social Media Facts You Should Know

Nothing stays static when it comes to technology. Just when you think you have the latest gadget or social media site figured out, either the current one changes its interface or a new one comes along that you have to adapt to.

Social networking is a constantly changing and evolving tool. To stay relevant and use social media to best connect with a target audience, authors can’t stay stagnant. Instead, we must adapt our strategies to fit the trends.

Following are seven social media facts from a recent Pew Research Center survey of U.S. adults. I encourage you to use the findings from this survey to inform you of best practices in using social media to reach readers.

1. Facebook Is Still the Most Popular Social Network Site.

A little more than two-thirds of U.S. adults (68%) are Facebook users. Nearly 75% of these users check Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans of all generations use Facebook. Facebook is still an important place for authors and publishers to connect with readers.

2. Most Americans Use Three of the Major Social Platforms.

The average American uses three of the eight major social platforms (Facebook, Instagram, Twitter, Snapchat, YouTube, LinkedIn, Pinterest, and WhatsApp). Know your target audience. Find out which three social networks these people use the most and be present on these sites.

3. Instagram Shows the Most User Growth.

Pew Research has been collecting social media data since 2016. Over the course of the past three years, seven percent more U.S. adults now use Instagram then did in 2016. The percentage of adults who use Facebook, Twitter, LinkedIn, and Pinterest remains the same as it was in 2016. Instagram is now the second most popular social platform for Americans.

4. Women Are the Primary Users of Pinterest.

Pinterest has always been heavily used by women. The Pew study found that 41 percent of women use Pinterest compared to just 16 percent of men. Since women influence 83 percent of all consumer spending in the United States, books geared for men can still be promoted on Pinterest.

5. LinkedIn Is Most Popular With College Graduates.

Around 50 percent of Americans with a college degree use LinkedIn, compared with just nine percent of those with a high school diploma or less. Studies have shown that people with higher education read more. LinkedIn remains a great place to connect with people who read.

6. Most of Senior Citizens Don’t Use Social Media.

Only 37 percent of those over 65 use social media. If your target audience is retired folks, then don’t spend a lot of time on social media promoting your books. Use more traditional channels to reach this age group.

7. Few People Have a Lot of Trust in the Information on Social Media.

I found this finding the most surprising. Only three percent of social media users say they have a lot of trust in the information they find on social media. It appears that earning people’s trust via social media may be an uphill battle—and trust is required for people to buy your books.

Related Posts:
Social Media Predictions for 2018
Is Social Media a Waste of Time?
Evaluating Your Social Media Interactions

 

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Photo courtesy of Tracy Le Blanc.