Are You Making Use of Fiction Apps?

Reading habits are changing. The time that people spend reading each day is decreasing with reading time spent in shorter spurts or in soundbites. Often, rather than sitting down and reading for the sake of reading, many people are reading in-between their many other activities.

BookNet Canada, a non-profit book industry research organization recently surveyed 750 Canadians about how they use their leisure time. Since BookNet Canada is interested in books and reading, the survey asked a number of questions about reading habits. Here are are a few interesting findings from the survey.

  • Reading is the fifth most popular choice for leisure-time activity, after browsing the Internet, spending time with family, watching TV, and watching a movie.
  • The use of smartphones to read ebooks rose 6% over last year’s survey, meaning that 20% of respondents read books on their smartphones.
  • Word-of-mouth remains the most common way survey respondents learn about new books to read (50%). Interestingly, respondents were evenly split on finding new books through browsing online and brick-and-mortar stores (38%). While another 30 percent found new books via social media and 21 percent reported learning about new books to read through online communities like Goodreads.
  • Finding books through e-reading apps is growing. Eleven percent of survey respondents reported that they discovered new books through these apps.

I believe this combination of reading in short spurts of time in-between activities and the rise of reading on smartphones has led to the growth of serialized fiction apps. If you write fiction, you can use these serialized fiction apps to grow your audience for your books.

Serialized fiction apps allow writers to write, share, and monetize bite-sized serial fiction stories. Most of these apps use a freemium model, where readers begin reading for free, but can then purchase installments of stories that they really enjoy, tipping, or an ad-based model for revenue earning.

One of the largest online sites and apps for sharing stories is Wattpad. With Wattpad, authors earn money from ads. Two newer serialized fiction apps that are open to all authors are Radish and Tapas.

As an author, you can take a story you have already written and break it down into bite-sized chunks for one or more of these apps, or you can write a serialized story specifically for the app. I think BookNet’s finding that 11 percent of survey respondents had discovered new books (and authors) on an e-reading app shows that putting your stories on these apps can indeed help you grow your audience.

Are you an author who has already put your writings on a serialized app? If so, I would love to hear which app you used and what your experience has been. You can share your experience with me in the comments section below.

Related Posts:
Is Christian Fiction Growing or Dying?
The State of Christian Fiction
The State of Fiction Reading

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What Christian Fiction Readers Want

Do you write and publish Christian fiction? The good news is that Christian fiction is a thriving genre.

Did you know that Christian fiction readers are the most devoted Christian book readers? On average, Christian fiction readers read 10 times more books per year than the average American.

The American Christian Fiction Writers (ACFW) recently conducted an informal survey via social media of Christian fiction readers regarding their reading habits and wishes. The survey uncovered two major desires readers of Christian fiction possess.

1. Readers want more.

Most readers expressed that their reading habits had grown in recent years. They are reading more books and more widely. These readers want more good Christian fiction titles to enjoy with more genre choices.

2. Readers want meat.

Many survey respondents reported that they wanted to see more “tough topics” addressed in the stories. They want more books that address real needs through compelling story in a realistic, faith-based way.

Another reader survey by Written Word Media (a general market company) looked at what fiction readers really want. That survey found that readers expressed the following two desires.

1. Readers don’t have a strong preference for fiction series versus standalone fiction titles.

The overwhelming majority of survey respondents in the Written Word Media survey reported that they had no preference between series or standalone books. Two of the chief complaints readers had when it came to series were that it is often hard to find all the books in the series and that they dislike books that end with a cliffhanger.

2. The primary reason readers abandon reading a fiction book is because it is boring.

The most common reason given for quitting reading a book was because the reader found it boring. Readers want a plot that keeps moving and keeps them engaged. Other reasons mentioned by readers for abandoning a book were uninteresting characters and overdone descriptions.

If you write fiction, the findings in this survey should not be a surprise. Rather, they should serve as a reminder of what avid fiction readers want. The good news is that you don’t have to write a series to interest readers. Fiction readers are happy to read a standalone book.

The takeaway from these surveys is that Christian fiction fans are hungry for more and higher-quality novels that address real needs with realistic characters presented with a compelling plot. Write to fill this need and your books will be successful.

Related Posts:
Is Christian Fiction Growing or Dying?
The Power of Christian Fiction
The State of Christian Fiction

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Photo courtesy of Visualhunt.com.

Oh, The Places Your Book Will Go!

On a recent weekend excursion, I stayed in a HomeAway basement apartment in Virginia. For those of you who aren’t familiar with HomeAway, it is a competitor of Airbnb. Both services help people rent anything from a bed in their home up to their complete house to travelers.

It was obvious that the main room of this basement apartment doubled as a bonus room for the family when they were not renting their basement to travelers. One wall held bookcases that were full of books.

Being a book person, I spent a few minutes perusing the books on these bookshelves. I gleaned a number of things about the family whose house I was staying in from the books they had on these shelves.

I learned that the family followed Christ. At least one of the spouses had attended a Christian university (the yearbooks were housed on these shelves) and there were numerous Christian books on the shelves.

As I was browsing the various titles, much to my delight, I encountered a title that had won the Christian Small Publisher Book of the Year Award (now renamed the Christian Indie Awards). I pulled the book off the shelf, and sure enough, the award sticker was proudly displayed on the book’s cover.

I love to see books by small publishers and independently-published authors on bookshelves in homes I visit. What a treat to find this gem among other great Christian books!

The number of independently published books is on the rise. Recent studies have found that almost one out of every five books (17+%) purchased is an independently published book. As a result, I am sure more and more bookshelves will be housing independently published book, including winners of award for these types of books like the Christian Indie Awards.

By the way, nominations are still open for the 2018 Christian Indie Awards. You can nominate any Christian book you have published in 2016 or 2017 for the awards through November 15, 2017. Nominations can be made by either the author or the publisher. The award is open to independently published books as well as books published by small presses.

Make your nomination today at https://www.christianaward.com.

Have you ever seen a book you published displayed or stored someplace that pleasantly surprised you?

Related Posts:
Call for Nominations for the Christian Indie Awards
Book Awards Produce Winners
The Value of Book Awards

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Do You Know Your Target Audience?

Who is your target audience? I am continually surprised at how many authors have trouble answering this question. So many authors have a burning to write a book, yet they fail to identify whom they are writing their book for.

“Everyone” is not a target audience. Neither is “all Christians.” Your target audience is the group of people who will benefit the most from what you have to say. Maybe it’s those Christians who want to start seeing answers to their prayers. Maybe it’s single moms who are weary of fighting the parenting battle alone.

Knowing your target audience not only makes your writing stronger and clearer, it helps you market your book effectively to this group of people. When considering their target audience, authors and publishers should look at things like:

  • Gender
  • Age
  • Economic status
  • Relationship status
  • Spiritual level or interest

If you are writing Christian books, then a subset of “Christians” is your primary target audience. A new study shines an interesting light on the ethnic diversity of this community in the United States.

A recent report by the Public Religion Research Institute (PRRI) states “The American religious landscape has undergone dramatic changes in the last decade, and is more diverse today than at any time since modern sociological measurements began.” In fact, the organization’s 2016 American Values Atlas found that one-third of all Evangelical Protestants in America are people of color.

About a quarter of Americans (26%) self-identify as evangelical. Around two-thirds of these evangelicals are white (64%), while 19 percent are Black, and 10 percent are Hispanic, and the remaining 6 percent are Asian, mixed race, or other ethnicity.
Interestingly, the study found that half of evangelicals under 30 years old are nonwhite (50%). So, younger generations of evangelicals are even more ethnically diverse than the population taken as a whole.

What does this have to do with your target audience? It most likely means that your target audience is more ethnically diverse than you might have considered. Additionally, the younger the audience you are targeting, the more ethnically diverse it is.

Knowing your target audience allows you to promote your book to the group of people who have the most interest in your message. Knowing specifics about this target audience allows you to tailor your marketing messages and material to effectively speak to this group of people. If you want to be successful in promoting your books, then make sure your marketing materials are speaking to your target audience.

Related Posts:
Get to Know Your Target Audience
How to Gain More Readers for Your Books
Micro-Target to Get Results

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Photo courtesy of Tamarcus Brown.

How to Gain More Readers for Your Books

All authors face the one same challenge: Finding readers for their books.

All sorts of gimmicks exist to lure customers to purchase products. Advertising experts even study which words and phrases work best for grabbing people’s attention. Tested Selling Institute and Word Laboratory Inc. looked at words and phrases salespeople could use to get customers to buy. They discovered a few magic words that tend to grab attention include:

  • New
  • Advice
  • At last
  • Truth
  • Love
  • Facts you should know

Advertising legend Robert Collier believed that writing advertising text was like a science. He used the studies done by Tested Selling Institute and Word Laboratory Inc. and applied their findings to printed advertising. Collier’s own research revealed that the word “how” in an advertising headline appeared to be the most useful word in improving the success of an advertising piece.

Each of these words reveals that people are searching for answers. People want practical solutions to their problems. They want to improve their lives.

I frequently say that marketing is simply letting people know that you have the answer to a need in their life. If you publish books, your book meets a need in someone’s life.

We all know that advertising is expensive and often does not have a very high return, especially for books. After all, people need to see and hear about a product multiple times before they decide to make a purchase (with the exception of impulse buys). So, what other marketing techniques can authors use to grab readers’ attention?

Enter content marketing. Content marketing is about sharing information that educates, inspires, and entertains readers. Content marketing allows an author to develop trust with an audience so that these people buy the author’s books.

If you are interested in learning more about content marketing and how you can use this powerful tool to grow the audience for your books, I encourage you to watch my new on-demand seminar Grow Your Audience with Content Marketing. This 40-minute seminar will walk you through six practical steps for sharing content on a regular basis to grow your audience.

As always, these on-demand seminars are free for Members of Christian Small Publishers Association. Other publishers and authors can access this seminar, Grow Your Audience with Content Marketing, for just $15 online at https://mcbuniversity.selz.com.

Related Posts:
What’s Your Spin?
Is Your Audience Growing?
Are You Developing an Audience?

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