The Roman Poet, Ovid, wrote “Let your hook be always cast; in the pool where you least expect it, there will be a fish.”
Where is your hook cast?
Casting your hook in multiple pools increases your chances of snaring a fish. Put in marketing terms, this says, increasing the places you are generating exposure for your book increases the likelihood that you will find new readers and make more sales for your book.
Solomon offered similar advice in Ecclesiastes 11:1. He said, “Cast your bread upon the waters, for after many days you will find it again.”
How many pools is your hook cast in?
Are all your hooks in the Internet? Then you are not casting in enough pools. Print has not yet passed away. In person appearances are still feasible as long as we have bodies. Not everyone uses the Internet to determine their purchases and find reading material.
Where you least expect it …
Isn’t this so true? Often people find our books in the places we least expect them to be exposed. Don’t overlook any opportunity. You never know where you will find a new reader.
Where have you caught an unexpected fish?