God, through Solomon (the wisest of all men who lived), said, “Sow your seed in the morning, and at evening let not your hands be idle, for you do not know which will succeed, whether this or that, or whether both will do equally well,” Ecclesiastes 11:6.
While Solomon was speaking to a farming society, we can apply this wise principle to our own lives. In applying this principle to marketing, we might rewrite it to say, “Participate in book promotion activities in the morning, and at evening, continue to promote your book, for you do not know which will succeed, whether this marketing endeavor or that, or whether both will do equally well.”
Smart book promoters have said that an author should do a minimum of three things every day to promote their books. If you are having trouble coming up with three things to do each day, choose three from this list of eighteen no-cost book promotion ideas that you can do on a daily basis.
- Write a post for your blog.
- Write and send out press releases for news related to your book.
- Send out a review copy of your book to a potential reviewer.
- Write a thank you note to someone who has reviewed your book.
- Search for a blog that reaches your target audience and ask the blogger if he/she will review your book for their blog. Offer to give an extra copy they can give away from their blog.
- Make a thoughtful comment on a blog that reaches your target audience. Make sure to include your website or mention how your book ties into what is being talked about.
- Write and submit an article to an online or print publication. Include your book and website in your author byline.
- Post free sample chapters of your book on free social publishing sites around the Internet.
- Offer your book as a giveaway for a fundraiser.
- Join a new social networking site and start connecting.
- Participate in discussion groups or forum conversations via social networking that reach your target audience.
- Participate in conversations on Twitter.
- Run a Twitter contest.
- Update your Amazon.com author profile.
- Write book reviews for books reaching your target audience on Amazon.com.
- Seek out a speaking engagement.
- Seek out a media interview.
- Pray over your book, your marketing efforts, and seek God’s direction.
This list is by no means an exhaustive list of daily marketing ideas. There are plenty more creative things you can do to promote your book. If you need further inspiration, I suggest you read Your Guide to Marketing Books in the Christian Marketplace, it’s chock full of great book promotion ideas and resources.