All authors hope that they will be able to “catch” the media’s attention and gain great coverage for their book. Authors know that good media coverage can boost a book’s sales.
What is the best way to engage the media and catch their attention? Drew Gerber, CEO of PitchRate.com, a complimentary networking service that allows journalist participants to make requests for input and for expert participants to submit pitches, talks about three ways to engage the media in this video:
- Make short pitches.
- Put a link to your book’s website in your pitch.
- Tell the journalist why he should care and why he should care now.