How to Catch the Media’s Attention

All authors hope that they will be able to “catch” the media’s attention and gain great coverage for their book. Authors know that good media coverage can boost a book’s sales.

What is the best way to engage the media and catch their attention? Drew Gerber, CEO of PitchRate.com, a complimentary networking service that allows journalist participants to make requests for input and for expert participants to submit pitches, talks about three ways to engage the media in this video:

  1. Make short pitches.
  2. Put a link to your book’s website in your pitch.
  3. Tell the journalist why he should care and why he should care now.


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