I love it when authors have no fear of promoting their books; especially authors who do it consistently and creatively, no matter where they are.
Here is a video showing an author who decided to do a little creative book promotion for her book while at the beach. You will notice that she targeted her audience well, engaged people in interesting conversation, and gave a great sales pitch.
I do think that she should have also handed out a business card or bookmark with the name of her book and ordering information with her gimmick. It’s easy to forget someone’s name and book title anytime, but especially when relaxing in the sun on the beach!