The future of marketing is digital. Companies who understand this will succeed. Barry Judge, the CMO of Best Buy, discusses this trend and what it means for Best Buy and other companies.
He talks about the importance of:
- Talking with your customers.
- Listening to your customers via social media.
- Tapping into the dreams of your customers to sell your products.
- The importance of transparency in this new marketing age.
I invite you to listen to what Barry Judge has to say.