Dale Beaumont, a best-selling author in Australia, has a great Internet program called GetPublishedTV. On his program, he uses videos to discuss all aspects of writing, publishing, and marketing books.
In the video below, Dale has a great idea for authors to sell more books. The idea is simple, but not new: Swap books with other authors to sell more books. Then sell these books at your speaking engagements and on your website.
Such a simple concept, yet so many authors are reluctant to do this because they fear selling other people’s books will cause their own books to not sell as well.
Actually, the opposite is true. Swapping books with other authors gets more exposure for everyone’s books. After all, Philippians 2:4 says, “Each of you should look not only to your own interests, but also to the interests of others,” or as Eugene Peterson says in the Message, “Don’t be obsessed with getting your own advantage.” What the Biblical writers understood was that God’s economy operates different from the world’s economy. Through looking after the interests of other authors, your own interests will also be taken care of.
Check out what Dale has to say on the subject of swapping books to make more sales.