Last month I saw Sony Picture’s new animation movie, Cloudy with a Chance of Meatballs, everywhere. This movie had a huge marketing push coinciding with its release to DVD. As a result of seeing advertisements everywhere, my kids now want to watch Cloudy with a Chance of Meatballs.
Marketing is effective. In particular, the more we (consumers) are exposed to a product and the more we think about a product, the more likely we are to purchase the product.
Cloudy with a Chance of Meatballs was advertised on Redbox machines, kid-friendly Internet sites, and in magazines and newspapers. I felt like every time I turned around, I saw another advertisement for Cloudy with a Chance of Meatballs.
Sony Pictures also partnered with Buca Di Beppo’s restaurants to push their movie. Buca Di Beppo’s used the partnership and the release of the movie to promote their restaurant. They offered customers the chance to win a copy of the Cloudy with a Chance of Meatballs on DVD with every meatball pizza purchase.
I think publishers and authors can learn two important lessons from the marketing of this movie.
1. A Catchy Title
Yes, the producers of Cloudy with a Chance of Meatballs have an aggressive marketing campaign, but that alone does not help a consumer remember the name of the movie. This movie has a catchy title (of course it was the title of a book first). It is unique and clever. People remember catchy titles. Which is easier to remember: “It’s Raining Meatballs” or “Cloudy with a Chance of Meatballs?” Consider carefully the title of your next book. Make it as catchy and clever as you possibly can.
2. Paired Promotions
Buy a meatball pizza from Buca Di Beppos and possibly win a free copy of Cloudy with a Chance of Meatballs. What a great promotion idea! Publishers and authors can use this same technique to promote books. Partner with a business to promote your next book. It does not need to be a national company; it can be a local company. One Christian author got a local Christian realtor to purchase copies of her children’s book about moving at a reduced price. This realtor then gave these books as gifts to families who purchased houses through her services. Another Christian author had a local pregnancy clinic purchase discounted copies of her single-parenting book to give to their pregnant clients.
It does not take a large marketing budget to find creative ways to promote your books. Pray for inspiration, look around, think outside the box, and you will be amazed at the creative ideas God will drop into your mind.