Google is the top- ranked search engine on the Internet. Over 60 percent of all searches on the Internet are done using Google. I admit it. Google is my search engine of choice.
If Google is number one, why did they spend $3 million dollars for a 30 second ad during the Super Bowl?
I believe Google understands an important fundamental about marketing.
Marketing is a never-ending process for a successful business. The number one place Google maintains can easily slip to number two or three if they become complacent.
Consumers are fickle. In today’s world, consumers are bombarded by so many choices that sticking to one brand or one website is no longer a guarantee.
Consider Myspace. When social networking first became popular, Myspace was the top social networking website. All through 2007 and 2008, Myspace had more daily visitors than Facebook. In 2009, Facebook became the most popular social networking site and Myspace is now ranked a distant second behind Facebook.
Have you ever found yourself reminded of a product brand or website you used to use but somehow it just dropped off your radar? I have, and when I was reminded of the brand, the next time I wanted that product, I once again purchased the brand that had fallen off my radar.
Google understands this. They know they must stay vigilant and keep placing their name in front of consumers to maintain their number one place.
What can authors and publishers learn from Google?
It’s simple. Market, market, market, market and never stop marketing as long as you want to sell books. Keeping your book in front of buyers is essential for making sales.
If you have not seen Google’s Super Bowl ad, watch it now.