One Million Free Books: A Great Publicity Stunt

In 2005, Joyce Schneider published a paperback book, Chili and Chocolate Cake, with Tate Publishing. The book is available for $15.95 on Amazon.com and has garnered 30 reviews on the site.

Now Joyce is giving away free copies of her book (in ebook format) from her website. This author wants to give away one million copies of her book.

Why one million? Because offering one million free books leads to publicity. Simply offering an ebook for free only grabs a little media attention while offering one million ebooks for free gets a lot of media attention.

Beyond publicity, what does giving away one million copies of the ebook version of her book do for Joyce?

I think it accomplishes three great things:

1. It introduces a large number of Christians to her speaking services.

Joyce is not just an author, she is an author with a speaking platform. Giving away her ebook allows Joyce to introduce her message and speaking services to a wide audience. Chances are she will be able to increase her speaking engagements as a result of this. Some of the people who download her ebook and read it will be influencers in their churches. When her message resonates with them, they will want to have Joyce come speak to women in their church.

2. It allows Joyce to aggregate a large mailing list of readers interested in Christian books.

In order to download the free ebook on Joyce’s website, readers must supply an email address. Through collecting all these email addresses, Joyce will have a large email list to use in promoting her next book and her speaking services.

3. It provides a healing ministry to many people.

Joyce is clear on her website that she had an abortion in 1985 and that the trauma of this event followed her for many years, keeping her from fully enjoying her life. It was only through God’s grace and forgiveness that she was able to move beyond the shadow of this event to fully embrace healing and the blessings God has bestowed upon her. Thousands of women (and men) need to hear her testimony and experience God’s forgiveness and grace in this area of their lives. In offering her ebook for free, Joyce is ministering to many hurting souls and offering her talent to God for his use.

This author is maximizing the use of her free ebook to promote herself, her book, and her speaking services. Christian authors should take note of her ploy and consider how you can launch your own book promotion to maximize your marketing and ministry efforts.


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