Facebook recently surpassed Google as the most visited website in the United States. That is rather big news and ties in with current predictions about the changing nature of the Internet.
For years website owners have worked hard to make their web page rank high on search engines for given search terms. Now the landscaping is shifting.
Here is what this shift means for you as an author or publisher:
1. Your social networking reach is becoming more important than your search engine rank.
Marketing specialists are predicting that connections on social network sites will eventually take the place of search engines. Instead of asking a search engine to find websites on various topics, people will ask their friends on their social networking sites which websites they recommend on a given topic. The importance of a visible social networking presence is increasing.
2. Facebook should be an integral part of your marketing plan for a book.
Facebook is the number one social networking site on the Internet. Facebook should now be an integral part of any marketing plan for a book. Authors and publishers should be using this tool to reach potential customers and stay in contact with fans. It’s the easiest place to reach the most people in one swoop.
3. It will take more work to get noticed.
The busier a website is, the more people you have vying for attention. It’s hard to be seen and heard above all the noise. The busier Facebook gets the more creative you will have to be to get noticed and keep your message in front of consumers. Many businesses are using applications, surveys, and Facebook exclusive coupons or specials to combat the noise and be noticed. Mashable describes five businesses that have created great fan pages and used them very successfully. You can read the five case studies by clicking here.
If you are not yet on Facebook, I challenge you to tackle that task today.
Christian Small Publishers Association only recently made the leap and created a Facebook page. I invite you to become a fan of (or rather now Facebook has changed it to “like”) Christian Small Publishers Association. If you have a personal profile on Facebook, just click here to become a fan (like us).
See you on Facebook!