Staying Viable in a Tough Economy

In an era of decreasing reading and book buying, what can publishers do to ensure that they survive?

This was the subject of Publishers’ Institute: Embracing the Next Decade at the International Christian Retail Show (ICRS) last month.

Other questions posed and answered at this seminar included:

  • When should your marketing campaign for a new book begin?
  • What veto rights should you give an author on editorial and design changes?
  • In this age of print-on-demand technology, when should a publisher deem a book out-of-print?
  • Which age-group uses the Internet the most? Where do they hang-out on the Web?
  • How does social media marketing differ from traditional marketing?
  • How do I create a successful social media strategy to market my books?

This two-hour seminar featured three speakers, Darren Henry of STL, Brian Flagler of Flagler Law Group, and Sarah Bolme of CSPA.

If you are itching for the answers to these questions, you can purchase the audio version of the seminar on Christian Small Publishers Association’s website for just $14.00. Just click here.


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