Guerrilla Marketing

If you are a publisher or an author, you have probably heard the term “guerrilla marketing.”

Coined by Jay Conrad Levinson, guerrilla marketing is a technique that uses unconventional means to achieve conventional goals. The intent is to get maximum results from minimal resources (dollars spent).

Typically, guerrilla marketing campaigns are generated using time, energy, imagination, and information. They utilize unexpected and unique techniques to generate buzz about the product or service.

Don’t confuse guerrilla marketing techniques with simply using guerrillas as this company did.


2 thoughts on “Guerrilla Marketing

  1. Hmm. Are they gorilla guerrillas, or guerrilla gorillas? If they had guillotines, their slogan could be, “We’ll Always Get You Ahead!”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.