Do Your Messages Stick?

The goal in marketing books is to get people to buy them. One of the best ways to make your marketing effective is to have a message that sticks in peoples’ heads so that they remember your book.

What makes some messages stick better than others? What elements make up a message that sticks?

In their book, Made to Stick, authors Chip Heath and Dan Heath outline six elements they believe make an idea stick. These elements are:

  • Simplicity
  • Unexpectedness
  • Concreteness
  • Credibility
  • Emotions
  • Stories

For publishers and authors marketing books, your job is to take the core principle of your book and communicate it in a memorable way.

In other words, keep your message simple and different from what others are saying. Communicate this message in a concrete way that is easy to understand and tugs at your readers’ emotions.

Which marketing message do you think is stickier?

Thirteen prayers to help you pray.”

or

Need help praying? These 13 prayers will start you on a new journey to connect you with your Maker.”

The second one clearly tugs at your emotions and speaks to the reader in a simple, concrete way that meets a need.

Next time you are crafting sales text for your book, keep these six principles to creating a message that sticks in mind and get results.

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