Most of the people who read this blog either write books or publish them (and some do both). That means that almost all of you are book lovers.
I wonder how many of you give books as gifts. We tout books as great gift ideas, but do we practice what we preach? After all, books are more useful then candles or bath soap. They have the power to improve peoples’ lives. For under $20, you can give a book as a present and it will usually well received by the recipient.
The major publishers understand that books make great gifts. Take Random House. They have secured the URL www.booksequalgifts.com. On this website, they feature great books appropriate for the current season of the year (i.e. fall is billed as “Back to School,” books for the student in your life). Random house even offers a personal shopper to assist customers in choosing the book that would be the right fit for the person they are shopping for. Customers can email firstname.lastname@example.org or ask on twitter using the hash tag #booksgifts.
With the Christmas shopping season upon us, the perfect opportunity presents itself to promote your books as great gifts. Consider offering your customers a holiday special. Maybe a two-for-one sale billed as “buy one for yourself to read and get one free to give as a gift to a friend.” Alternately, you could just offer a holiday discount to encourage people to buy your books as gifts.
This Christmas season, I will, as always, be giving books as gifts. I am also offering a special on my book, Your Guide to Marketing Books in the Christian Marketplace. You can purchase the book for just $19.99 with free shipping from now until Christmas (that’s a $5.00 savings). Buy it for yourself at the sale price, or give it as a gift to the Christian author in your life.
Need a gift for an infant or toddler in your life? Then consider Baby Bible Board Books, an age-appropriate collection of four stories of Jesus in board book format. Give this book set for just $15.00 (with free shipping).
May you find the perfect book for each person in your life this Christmas.