The statistics on the decline in book reading are depressing. To combat this trend, authors, publishers, and literary organizations are coming up with creative ways to encourage people to read.
A few years ago, the New Zealand Book Council created this ad that they paid to have play in movie theaters. The message was simple, but important: “Go home, read a book.”
Hopefully, at least a few people took the message to heart. What other creative ways have you seen people being encouraged to read?