Last year, I wrote a blog post (Creative Funding for Publishing a Book) on how authors and publishers could raise capital to produce a book by using one of the creative of fund-raising websites such as Kickstarter and IndieGoGo.
Raising funds through these sites can really work.
Donald Miller wrote a book called Blue Like Jazz that was published by Thomas Nelson. The book was a bestseller and was on its way to becoming a film. Then, the project got put on hold due to not enough funding.
Don Miller wrote about the glitch on his blog, and two fans of the book decided to do something about the problem. These two normal guys had been impacted by the book and believed that a movie could reach even more people than the book. They decided to use Kickstarter to raise the money needed to complete the movie.
These two guys, Jack Prichard and Jonathan Frazier, launched the website Save Blue Like Jazz and posted the project on Kickstarter seeking to raise $125,000 to complete the movie. They were able to raise $345,992 from 4,495 backers, well over their goal.
This story not only illustrates that, with the right project and the right push, Kickstarter can be a very successful way to raise funds for a project, it also shows how powerful social media is in raising awareness and mobilizing people around a cause or a project.
If you are not getting any traction for your books, maybe its time you rethought your social media strategy.