Mobile Trends

The March issue of the CSPA Circular (Christian Small Publishers Association’s monthly newsletter) will feature on article on the growth of Mobile. The article covers how to harness this trend to promote books.

I have some friends who are missionaries in Papua New Guinea. While on furlough recently, they told me that many people in the jungles of New Guinea have cell phones. I was astonished. Many of these people don’t have running water or reliable electricity, yet they have cell phones.

My missionary friend waxed eloquent about how cell phones are improving these jungle people’s lives. He talked about how cell phones allow them to get in contact with relatives in nearby villages to coordinate trips to the city to purchase items and get their needs met.

I had no clue that over 70% of the world’s population now has a mobile phone until I watched this video showcasing statistics on the growth of mobile.

I invite you to watch this video and consider how mobile phones may impact the way we market to reach people with our books in the coming years.