The Power of Word of Mouth Marketing

People love to talk about what is important to them. Spend a few minutes asking someone a few questions, and you will soon learn what is important to that person.

Most individuals are natural sales people when it comes to things they like. Your friends will sell you on a new toothpaste they have discovered, a restaurant they love, or a great book they recently read.

I, for one, am extremely grateful for my friends’ recommendations. I have discovered a number of restaurants, products, movies, and books from listening to my friends rave about something new they have discovered.

Word of mouth is a very powerful marketing tool. Unfortunately, publishers and authors have no control over this valuable marketing venue.

However, if you write or publish books that address a need in people’s lives, word of mouth promotion will come from the people who have been touched by your book. And social media is a powerful vehicle for these word of mouth recommendations.

Recently, one reader who stopped by the Christian Small Publisher Book of the Year Award’s website to vote for the 2011 Book of the Year left the following comment:

“Too bad Multnomah isn’t a small publisher, because Radical by David Platt was the best book I’ve read since Crazy Love.”

That’s a reader who is passionate about a book he recently read. He just could not keep quiet about it. Even knowing that Multnomah is not a small publisher, so the book could not be included in the award, he felt compelled to let us know what the best book he recently read was.

I don’t know this individual. This individual does not know me. However, he took the time to use social media tools to leave a comment on the website to promote a book that has touched his life.

Don’t underestimate the power of social media and word of mouth. People whose lives are touched by the books you write and publish will let others know.

Remember, “Consequently, faith comes from hearing the message, and the message is heard through the word of Christ.” Romans 10:17 NIV

How about you? Are you spreading the word about books that have touched your life on social media? Talking about Christian books that touch our lives helps share the word of God so people can have faith?

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