Are you using social media to promote your books? Or are you still not sure how effective social media is for promoting books?
Watch this video by Erik Qualman, the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business.
He gives plenty of statistics to show you the effectiveness of using social media to market products. You can have a positive return on investment (ROI) using social media; often a greater ROI than with traditional methods.