It has been suggested over and over again that giving away free copies of a book spurs sales of the book.
Recently, another publisher has embraced this idea to spur sales of a new novel. Algonquin Publishing teamed up with Great Lakes Airline over the Easter weekend to offer 1,000 copies of their novel, Blind Your Ponies by Stanley Gordon West.
Interestingly, this book was originally self-published and sold more than 40,000 copies before being picked up by Algonquin Books of Chapel Hill and re-released in January. It is based on the true story of a Montana town brought together by its boys’ basketball team.
Reading and hearing what publishers are doing to promote books is a great way to find inspiration and ideas for promoting your next book. You might not have the clout to team up with an airline to give away copies of your books, but other opportunities abound.
Have you written a book for teenagers? Give free copies to all the youth attending the next youth conference at your church.
If you have a book geared for women, offer to give away free copies of your book to women attending a local church’s women’s retreat or seminar.
Have you published a book geared to homeschoolers? Give free copies of your book to the first 50 people who register for a local homeschool convention in your area.
The ideas are endless. Most conventions, seminars, and other gatherings welcome free products to give to their attendees. Step out of your comfort zone and give away some copies of your next book to generate some sales.