The Importance of Tradeshows

Book Expo America (BEA) was held in New York City a few weeks ago. Book Business magazine was there and interviewed some vendors as to their take on the tradeshow. These publishers and authors talked about why they felt physical tradeshows were still important in the book industry.

Whether it is BEA or the International Christian Retail Show (ICRS), tradeshows play a valuable role in selling books.  CBA Executive Director Curtis Riskey says, “While there is great concern, hysteria and hype about creating digital content and selling it through new technologies, there is also a real concern that without stores, the publishing industry will be squeezed and cash starved.”

Watch this video and see why publishers attending BEA feel that tradeshows are still important in selling books.

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