Who’s Got Your Books?

Marketing is hard work. It takes sheer grit mixed with a little creativity. The relentless demands of marketing to sell books can wear you down—especially when you are wearing multiple hats such as author, publisher, and marketing manager.

The other day I came across this little quote:

When a book leaves your hands, it belongs to God. He may use it to save a few souls or to try a few others, but I think that for the writer to worry is to take over God’s business. ~Flannery O’Conner

This little quote sure helps one refocus. When the demands of publishing and selling books start to weigh you down, remember, God is in control.

When promoting the Kingdom of God, getting your books into people’s hands is God’s business. All you can do is what you know to do. Do that and ask God to bless your feeble efforts. After all, if he can feed over 5,000 people with two small fish and five little loaves of bread, he can multiply your marketing efforts to reach thousands of people, if that is his desire.

Today, take rest in knowing that your books are in good hands. When the work is hard and the physical results are slow, remember, in God’s economy it’s the spiritual results that matter.

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5 thoughts on “Who’s Got Your Books?

  1. Marketing for me is a very tricky thing. Like you suggest, I do what i can. But, I am increasingly aware of the fact that all sales come from Him—except for those that might be a temptation from the enemy. The spiritual realities of what we do make this all very interesting. He’s got me on a tight rein—no marketing budget. So, I will know it all comes from Him, I think.


  2. David, I think when we recognize it all comes from him, then we give him more thanks and praise, which is, after all, what God desires from us.


  3. Sarah: This comment isn’t about this blog so much as your article in the CSPA Circular about books done in small type. I have only three things to say: Amen: Amen: Amen. You have hit my pet peeve. A friend of my pastor wrote a book of probably worthy insights, but when I picked it up, I put it down again and never went back. It was published by a large Christian publisher, so I dropped them a note on their site, “This text is too small,” but of course they are too big to influence, I suspect. Thanks for making this point.


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