In a world of millions of new books published each year, getting attention for your book(s) can be difficult.
It seems that publishers and authors are going to more and more strange and unique attention-grabbing stunts to gain some attention for their books.
A German publisher, Eichborn, seeking some attention at the Frankfurt Book Fair, decided to try a strange stunt. This publishing house attached banner ads to actual flies. You read that right. Small red banner ads were attached to house flies and let loose at the Frankfurt Book Fair. That stunt must have definitely brought some attention to their booth.
Watch this video to see what it looked like.
I don’t think I will try this stunt at the International Christian Retail Show (ICRS) next year, but maybe you can help me think of another unique stunt Christian Small Publishers Association (CSPA) can try.