The Word on the Street Toronto is a literary festival held this month that showcases Canadian authors and their books. The festival is sponsored by the non-profit organization with the same name, The Word On The Street.
The sponsor of this book festival runs a great fundraising campaign called “Adopt an Author!”
Here is how it works. For just $100, any interested book lover (a.k.a. person) can adopt one or more of the authors who will be present at the literary festival. For the $100 adoption fee, the adopter will receive:
- The opportunity to adopt an author of your choice from the provided list of available authors.
- A signed copy of the author’s book.
- Recognition for your contribution at the festival. Your name will be announced by the host prior to your author’s reading.
- Recognition on the festival’s website and e-newsletter.
- A personalized certificate detailing your adoption.
- A tax receipt.
- A chance to be a part of Canada’s largest one-day festival!
I love this idea as long as adopting the author does not mean you have to feed, clothe, or otherwise entertain said author.
On the serious side, I have been trying to figure out how to incorporate this idea into a useful gimmick for small publishers. I have not been able to come up with any good ideas. Your suggestions are welcome.