Smashwords and BookBaby are competitors. These two companies both publish and distribute ebooks by self-published authors and small presses. Smashwords appeared on the scene first and currently has more authors and books in their database than BookBaby.
BookBaby, like any good business, is seeking to gain more of the market share for publishing and distributing ebooks. They are well aware of their competition in this endeavor. Rccently, BookBaby sent out the following headline in their enewsletter:
“We won’t ‘Smash’ your words, we’ll ‘Baby’ them.”
Ouch. Sounds like a creative direct attack on their competitor. In the article, BookBaby is promoting that they are currently the only ebook distributor that is offering real-time customer service and support for its authors.
What do you think? Is this a good marketing strategy? Or is it too antagonistic with the potential to backfire?