I recently read the book 23 Minutes in Hell by Bill Wiese. In the book, Bill tells of an experience he had in hell. He believes that God placed him in hell to experience it so that he will tell people about his experience and let them know that hell is a real place.
In the story, Bill says that Jesus pulled him up out of hell and told him to tell people about his experience. He also says that Jesus said to him, “It is not your job to convict their hearts…It is your part to go and tell them.”
Bill reports that he was relieved to know that it was not his responsibility to convince anyone, that all he had to do was open his mouth and tell people.
What relief might you experience if you let go of the need to “convince” people to buy your book? How might you look at your marketing efforts differently if you approached your promotional efforts from the standpoint of simply telling people about your book and how it answers a question or need in their life?
Changing how we think about the books God has called us to write and publish can sometimes relieve the enormous responsibility we put on ourselves to “sell” our books. By giving the job of convincing to God and simply being a mouthpiece can free us from the burden of performance.
After all, if God has called you to write or publish a book, it is for a purpose. He will make sure your book gets into the hands, minds, and hearts of the people who need the message.
In other words, let go and let God.