Small Business Saturday

Did you know that Saturday, November 26 is Small Business Saturday? This day was started last year by American Express in response to small business owners’ most pressing need: creating more demand for their products and services.

American Express believes that small business success is critical to the health of the US economy. Small businesses have generated 64% of the new jobs created over the past 15 years. To encourage consumers to shop at small businesses on Saturday, November 26, American Express is offering consumers who use their American Express cards at a small business on that day a $25 statement credit.

Whether you accept American Express cards or not for purchases of your books and products, you can capitalize on Small Business Saturday.  Here are some ideas.

  1. Raise consumers’ awareness of Small Business Saturday via your website, your social media interactions, and your email messages.
  2. Offer a special for Small Business Saturday to encourage consumers to patronize your business on that day. Your special could be a discount for the day, or a buy one get one deal, or offer a free shipping special.
  3. Post the special on your website, in your social media interactions, and in an email blast to your customers.  Be sure to share your special deal here with me and my readers also. You can also list your special on the Small Business Saturday Facebook page (under “For Your Biz”) at where there are over 1.5 million fans.

American Express is also providing graphics you can use to encourage consumers to shop at small businesses on Small Business Saturday. They have additional programs and incentives for small businesses that are American Express Merchants (those that accept American Express cards).

Take advantage of Small Business Saturday to encourage your existing and potential customers to begin their holiday shopping by supporting a small business.

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