Doing It Right

Book reviews open doors for book sales. In my book, Your Guide to Marketing Books in the Christian Marketplace, I state that “Book reviews are an essential element of any book launch and marketing campaign. Reviews generate the interest of book buyers and provide publishers with a great low-cost marketing tool.”

Pre-publication book reviews in journals geared toward book buyers and librarians are a good way to get information out about your book as it is being launched. However, these publications require that you submit your book a minimum of 3 to 4 months prior to your street date (the date your book goes on sale) for review consideration.

I find that many new small and self-publishers don’t give themselves this type of lead time. These new publishers are so eager to get their book selling, that they skip this important step. Each month when I get my copy of review journals geared toward Christian book buyers, I look for reviews of books by small publishers. I rarely find them.

Susanne T. Schroder wrote, illustrated, and published a Christmas story titled The Donkey’s First Christmas for children. Susanne wanted to “do it right.” After consulting with me, she pushed the street date of her book back four months so that she could work on getting pre-publication reviews.

Guess what? She was successful. Susanne secured pre-publication reviews for her new book in three book review publications: Publishers Weekly in September, Christian Retailers + Resources in October, and Christian Retailing in November.

Simply by being patient and changing the date of her book release, Susanne garnered a whole lot of free publicity and had her book information placed in the hands of many book buyers and librarians. If you plan right, you can do this too.

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