e-Reading on the Rise

e-Reading is on the rise according to a recent 3,000-person survey by the Pew Research Center. The study found that one in five (20%) of Americans had read an ebook in the past year.

Interestingly, 42% of these people who had read an ebook in the past year had done so on a computer, meaning that almost half of people reading ebooks are doing so on a computer rather than an e-reader, tablet, or other mobile device.

The study also discovered that those individuals who read ebooks are different from other kinds of readers. These differences include:

  • They are avid book readers. The average person who read an ebook also read 24 books in the past year, compared to only 15 books for those who had not read an ebook.
  • eBook readers still read print books: 88% of those who read ebooks in the past year also read print books.
  • They also are more likely to have purchased their most recent book then have borrowed it.

The study also looked at when people prefer print or ebooks. The table below breaks this down for you. eBooks were much preferred when people wanted to get a book quickly and print books were the most preferred when reading with children.

Collectively, ebook reading is on the rise. Pew’s study showed that four times as many people are reading ebooks on a given day now than two years ago.

If you are not yet offering your books as ebooks (even just in PDF format for reading on a computer), you are losing out in sales. Since I began offering my book Your Guide to Marketing Books in the Christian Marketplace in both an ebook and a print format, my sales are about 50-50 with half the purchases in ebook format and the other half in print format.

Don’t wait another day to start offering your books in ebook format!

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