Brian Jud recently wrote an article on “50 Tips for Promoting Your Book” over on Book Business Magazine. In his first 25 tips, I think three deserve highlighting. These are three that I have talked about time and time again, but since I keep running into publishers who don’t pay any attention to them, I guess I need to continue to use one of Brian’s other 25 tips, which is “say something old in a new way”. So here goes.
The three tips from Brian Jud’s article I think need highlighting are:
- People do not buy quickly. A one-time exposure will not make a person buy your book. Even hearing a recommendation from a friend once won’t necessarily get them to buy a book. A person needs to be exposed to a book anywhere from 7 to 12 times before they will make a purchase.
- Promote daily. If you are not selling many books, it is probably because you are not doing much promotion. Marketing your book to your target audience must be an on-going task. Do one to three things every day to promote your book (and not the same things every day, vary what you do).
- Use a variety of promotional tools. This is the varying part. There are many, many different ways to promote a book. Here are just a few: writing guest blog posts (check out BloggerLinkUp.com to find bloggers who need posts in your subject area), send your book on a blog tour (if you are a CSPA member consider using the BookCrash.com program), use Google Adwords to advertise your book, exhibit at a conference or tradeshow, use social media to promote your book, enter a book award, be an expert for the media (check out HelpaReporter.com to find journalists needing stories), and be a guest on a radio show (head on over to BlogTalkRadio.com to find hundreds of Internet shows looking for guests).
Self-publishers and small publishers wear many hats in their publishing business. Marketing is truly a time-consuming effort. It is easy to let it fall by the wayside. However, if you want to sell books, you can’t neglect marketing.
The equation is simple: Promotion = Book Sales. Remember, the inverse is also true: No Promotion = No Book Sales.