What’s Your Marketing Shtick?

I recently browsed a local outdoor craft fair. It was a small affair in a park near my house.

One of the booths (more like a table) featured a self-published author peddling a single title. This woman was attempting to sell her book to attendees at the craft fair.

Selling your book(s) at fairs is one marketing strategy that I address in my book Your Guide to Marketing Books in the Christian Marketplace. Authors can garner attention and sales for a book at these events. However, trying to sell just one book is usually more difficult than having an array of books for customers to choose from.

I applaud this author for getting out there and spreading the word about her book. She had a great marketing shtick to catch people’s attention and get them to stop and look at her book. After all, her sign caught my attention.

The sign read:

“GIVE  A CHILD THE GIFT OF READING. GIVE THIS BOOK.”

Underneath these large letters, the sign said:

This culturally diverse book makes a great gift for:

  • Baby Showers
  • Birthdays
  • Christenings
  • Christmas
  • Kwanzaa
  • African-American Heritage Month
  • Kindergarten Graduation

The children’s book this author was promoting is about a boy who is dealing with the arrival of a new baby sibling. While this book is not exactly a book suited for all children, the author’s marketing statements got people to stop and take a look at her book and helped her audience think about how they might use her book.

I commend this author for her wonderful use of a headline to draw people in: Give a Child the Gift of Reading.

This author was making good use of some marketing techniques. Are you? What are you using to draw people’s interest to your book?

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