Thirty seconds. As an author (or publisher) that’s about all the time you have when talking to someone to generate interest in your book.
Every author should have a 30 second pitch (also called an elevator pitch) about your book. This short paragraph should tell the person listening what your book has to offer them.
Watch this video featuring Dr. Chris Stephen’s 30 second elevator pitch. He does a fabulous job of explaining what his book is about and how you will benefit from it.