Everyone would rather have a free ebook than pay for one. But, would you rather have a free ebook that comes with ads over paying for an ebook that has no ads?
eBookPlus recently conducted a study among 5,000 people in the United States and the United Kingdom. It looked at this question. Here is what the survey showed for U.S. readers:
- 45.7% of readers would prefer free ebooks with advertising (in the form of a 15-second pre-roll at the beginning of chapters)
- 20.8% prefer to pay $0.99 for an e-book without advertising
- 9.1% would pay up to $2.99 for a version without advertising
- 10.3% would pay up to $19.90 for a version without advertising
- 14.1% prefer to download a pirate version
Interestingly, the company that conducted the survey is in the business of providing free ebooks to readers. However, to make the ebooks free, these ebooks contain advertisements. The CEO, Leo Mark, of eBookPlus believes that people are used to free content on the Internet, much of which is accompanied by ads. In addition, people don’t want to pay for something that does not belong to them. Since ebooks cannot be resold or given away, the reader is only paying for the right to read them, not own them.
What do you think? Would you offer your ebooks with advertisements so that readers could download them for free?