Almost every week I am hearing about a new service for creating, selling, or sharing digital content. The number of new services seeking to profit from the rise of digital reading is astounding.
First came the book social networks such as LibraryThing, Shelfari, and GoodReads. Then came the digital content sharing sites such as Scribd, Google Docs, and Docstock. Next came social reading sites such as Authonomy, WeBook, Redroom, and Book Country where authors hoped to be discovered.
Now new sites using variations on these themes are popping up. One such new website is bookfarms.com. This website is a social library for digital content. It is an online portal that allows users to search for documents and books and then read, organize, print, download, and send them to your friends instantly. With bookfarms.com authors and publishers can upload content they want to share for free to be discovered by the community of readers.
Why would an author or publisher put up free material? As a marketing tool to drive consumers to buying their material. Using a teaser to hook people into wanting more can be an effective marketing tool.
The harder question to answer is: Which sites should authors and publishers focus their attention and time on? We all have limited time. Discovering which sites are the most effective for driving consumers to your books is not easy.
My best advice is, that unless you have a lot of time on your hands, stick with the older tried and true sites that have amassed a large following and have shown that authors and publishers are experiencing success. Once such site is GoodReads. With over 12 million members, it is a great avenue for authors and publishers to draw readers’ attention to your new releases.