The Value of Goals

The New Year is here and it is time to get serious about implementing those new professional and business goals you have set for yourself and your business.


I am not calling these goals “New Year’s Resolutions”, because that is not what they are. What I am referring to are the goals, strategies, and new directions you have set either for your publishing business or your professional writing.

A National Small Business Survey by Staples found that 80 percent of the 300 small business owners they surveyed did not keep track of their business goals. Interestingly, 77 percent of these businesses have yet to achieve their vision for their company.

The value of goal setting is that it steers a business in the right direction. The direction is set by the vision of what the business wants to achieve. Goals help keep a business on track.

Experts have defined four areas for business goals. They are:

  1. Service – Goals related to improving customer retention.
  2. ProfitGoals set to increase profits.
  3. Growth – Goals related to the expansion of a business.
  4. Social – Goals that focus on giving back to the community.

At Christian Small Publishers Association (CSPA), we are regularly evaluating what we offer our member publishers and setting new goals to improve our services.

For 2013, CSPA is rolling out a new website design this week. You can check out our website facelift at We are also adding a couple new services (in addition to the already great line-up of marketing services) to help our members better market their books to Christians.

As for my personal writing goals, the task of heading CSPA has consumed most of my time, and so writing keeps getting put on the back burner. I have decided to set a goal to update my book Your Guide to Marketing Books in the Christian Marketplace this year. The first edition was released in 2006 and the second in 2009. It is time for the third edition, although the task will be time intensive. The publishing industry has changed more in the past three years than it did in the previous three between the first and second edition of the book.

What about you? Do you regularly set goals for your business? What do you hope to achieve in 2013? I would love to hear from you.

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2 thoughts on “The Value of Goals

  1. Great goals!
    My primary goal for 2013 is to secure a book contract with a traditional publisher.


  2. Thanks for sharing. I wish you the best with finding a publisher for your manuscript!


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