Exposure, Exposure, Exposure

Launching a new book to get the maximum attention possible with your marketing campaign can be challenging. Getting the word out about a new book takes time.

Most people are exposed to a new book through a word-of-mouth recommendation from others they know. Think about that. It could take someone a week to a month to read your new book before they start telling their friends about it.

The Internet is helping extend people’s book discovery by adding avenues of exposure for publishers and authors. Through enlarging people’s social circles and thus increasing the reach of word-of-mouth recommendations, sites like Facebook and Goodreads can help exponentially increase exposure of your books.

Watch this video from Otis Chandler, founder and CEO of Goodreads on new reading metrics for reaching readers.

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