Publicity Stunts

No author aims for obscurity. After all, an author or book that is hidden from the public view won’t sell.


On the other hand, some authors are really good at grabbing attention and the public eye. Take, for example, Jaimal Yogis, author of The Fear Project.

Jaimal recently swam 2.4 miles in the chilly San Francisco Bay, the entire length of the Bay Bridge between Yerba Buena Island and the Embarcadero, to his book signing. Yep, you heard that right. After swimming, Jaimal climbed out of the water and signed books at the Book Passage in the San Francisco Ferry Building.

I don’t know how many people showed up to his book signing, but I am sure more people came then would have if he had not pulled this publicity stunt. After all, the stunt caught the attention of the media, which is what every author wants.

Consider what you can do for publicity next time you are arranging a book signing. Don’t just show up and sign. Think of something that ties into your book to attract attention. Swimming 2.4 miles in the ocean may not be your thing, but maybe you could ride in on a motorcycle, or host a demonstration, or bring costumed characters with you.

Your publicity stunt may not be as big as Jaimal Yogis’, but don’t let that stop you. Get creative and come up with some type of attention grabber for your next book signing event!

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