Dear Publisher

Dear CREST Publications:

I had your Baby Bible Board Books when I was a baby. Then I read them to my little brother. Now I read them to my ten-month-old brother…

Talon

So began a recent letter that my publishing company, CREST Publications, received from an 8-year-old girl.

That is what I call success—a family that has read, and re-read, and re-read our set of four board books to each family member.

Too often, we define success in numbers. A book that sells 5,000 or more copies is considered a best-seller. Yet, studies show that the average nonfiction book (counting self-published and royalty published titles) sells about 250 books.

So then, how are we to define success?

I think anytime we follow God’s prompting and publish a book that draws people toward a deeper relationship with their Creator, we can consider that a victory. For, we have triumphed over the evil one and his desire to thwart our purposes to lead people into a relationship with their Creator.

If your books are not selling as well as you would like, reconsider. Then, go to God in prayer and ask that he would put your books into the hands of those who need your message the most. That His word, which you have published, will not return void, but will accomplish the purpose for which he sent it out (Isaiah 55:11).

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