Where Children Get Books

Have you written or published a book for children? If you have, you may find the discoveries from a new study by Bowker interesting.


Based on an online survey conducted last fall of 1,000 parents of children aged infant to six years, and 1,000 parents of children aged seven to 13 years, the study discovered the following trends.

The top six places kids up to thirteen-years-old get the books they read for pleasure are:

  1. Public Library
  2. Amazon.com
  3. Wal-Mart or Sam’s Club
  4. Barnes & Noble
  5. School Library
  6. Scholastic Book Clubs

Top three places kids get recommendations for new books are:

  • Friends and family
  • Bookstore browsing
  • Library

I think this information is encouraging for small publishers and independent authors. The number two place kids (really parents at this age) buy books to read is Amazon.com. Amazon makes it easy for every book published to be available through their website. So, if you are serious about selling your books to kids, make sure it is available on Amazon.

Friends and family is the most cited way kids get recommendations for new books. You can bet that some of those recommendations come from mom and dad who hear about a book from someone they know. Remember, in our current digital world, the definition of “friends” is expanding. Parents can get book recommendations from “friends” on places like Facebook, Pinterest, Twitter, and other online social sites.

This means that after making sure your book is for sale on Amazon.com, you should be spending your time getting people to talk about your book. This includes getting moms and dads to blog about your book and recommend it to their friends via social sites.

Don’t be shy. Ask your friends, family, and customers to help you spread the word about your book. If they really like your book, they will agree to do so.

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1 thought on “Where Children Get Books

  1. I just finished my first children’s book and what sounds like good advice to me has been to market the book toward parents and others who will buy it for the children–not the children themselves as much? Does that sound wise to any published other of Christian children’s book?


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