“Book Discoverability” is a new buzz word in the world of publishing and selling books. How do people discover your books? How do you make it easier for people to discover your books?
Lots of talk has been revolving around this topic. With increasing Internet connectedness and decreasing physical bookstore browsing, the way people discover books is shifting.
As recently as two years ago, one-third of new books were discovered in physical bookstores. Now, two years later, that number has shrunk to one-fifth. While physical discovery has decreased over the past few years, digital discovery has increased. Today, about one in six new books are discovered online in some form, up from about one in ten two years ago.
With more books being discovered online, what should publishers and authors do to make sure that their books are “discoverable”?
- Make sure your metadata is accurate. Basically, metadata is the DNA of a book. It defines a book’s basic descriptors which include the ISBN, title, author name, publisher, publication date, price, page count, format, language, book description, and more. In other words, on the Internet, it is the SEO for your books.
- Make sure that your books are available to purchase in multiple places on the Internet. Having your books for sale on Amazon.com and your website is not enough. The more places your books are available to purchase, the more likely people will discover your books.
- Make sure that you are using social media to promote your books. The majority of adults in the United States use social media. A recent survey showed that 67% of online adults say they use Facebook, 20% say they use LinkedIn, 15% say they use Pinterest, 16% say they use Twitter, and 13% say they use Instagram.
- Make sure people are talking about your books online. One of the best ways to do this is by getting bloggers to talk about your books. Schedule a blog tours for your books that include excerpts from the book or interviews with the author, or reviews of the book.
With over more than half of all books (ebooks and print books) now bought online in some form, being discoverable on the Internet is more important than ever if you want to sell more books.