Marketing a book is hard work. As the author of Your Guide to Marketing Books in the Christian Marketplace and the Director of Christian Small Publishers Association (CSPA), I get inquiries from authors quite regularly on marketing.
Many of these authors will report that, in spite of their marketing efforts, their books are not selling well. I can tell with one little test whether any one of these given authors is really expending effort in marketing his book or not. I am going to share this little test with you. This way, you can conduct the test on your own book and see how well you are doing in the marketing department.
Here it is:
Head on over to a search engine—either Bing or Google—type in the name of your book and hit “search.” Watch for the results.
If your search, based on the title of your book, does not contain at least two full pages of results, then I can say with certainty that you are not expending enough energy marketing your book.
That’s my simple marketing test. If you are interested in a longer marketing test, check out the quiz on my book’s website by clicking here.
Some of you may be asking, how does that really tell about my marketing efforts? Search engines show how many places a book is listed or mentioned around the Internet. In today’s economy, with over 50% of all books purchased online, if your book is not found on multiple websites, it is clear that you are not even taking advantage of the many free marketing opportunities on the Internet.
If you are one of those authors who only gets a handful of search engine results when you plug in the name of your book, then I suggest that you start increasing your marketing efforts. You can start by listing your books in the numerous free online directories. Here are three to get you started:
There are many, many more free and low-cost things you can do on the Internet to market your book. Start by adding your book to these three free directories, and then make yourself a goal to do at least one or two online marketing efforts for your book every day. You will reap some results.