Mark Lawrence, a U.K. author with a new book coming out in August, came up with an interesting idea to garner attention for his upcoming book. He decided to hold a fun contest.
His contest titled “Holding up Books for No Reason” asked people to send him a picture of themselves holding as many print books as they could. All the books had to face forward and the holder could not use a solid support to help.
Mark asked people to submit a picture, which he would put on his blog and judge them. The winners received a book as their reward.
This simple little fun contest garnered Mark mention in some book publications. Why? Because it was fun and unique. This added publicity also served to help spread the word about Mark’s upcoming book.
Do you have a new book coming out? Consider what fun contest you can hold to grab some attention.