Children’s Book Week

Literacy is learned. One study shows that two-thirds of people who cannot read proficiently by the end of fourth grade will end up in jail or on welfare.

CBW-Poster-400

Children’s Book Week is the nation’s longest-running literacy initiative, now in its 93rd year. The purpose of the program is to raise awareness of the importance of children’s books as they relate to lifelong literacy, education, and the development and betterment of the lives of young people. In other words, get children reading by fourth grade and their chances of success in life are higher.

This year, Children’s Book Week is May 13-19. Not only does this week promote reading for children, it also provides authors and publishers of books for children a natural vehicle to promote your children’s books. Here are four ideas on ways to jump on Children’s Book Week to garner some publicity for your books.

  1. Donate copies of your book to a local school for use in classrooms and in the library. Then, send a press release to your local media about your donation, linking it to Children’s Book Week. Be sure to include a photo with the school principle or librarian receiving the books.
  2. Host a story contest for a local elementary school. Provide the teachers with guidelines for the contest and host an author appearance at the close of Children’s Book Week to collect the entries. Be sure to provide prizes for the winners. Again, send a press release to your local media about your contest and another one highlighting the winners.
  3. Host a book giveaway during Children’s Book Week. Encourage people to enter for a chance to win a children’s book on your website or blog. Not only will you gain publicity for your book, you will collect an email from each entrant for your mailing list. You can use these collected emails for future publicity campaigns.
  4. Offer to host a book reading for children at your local public library during Children’s Book Week. Give each child attending a bookmark with a picture of your book on it. Also, ask permission to sell autographed copies of your book after the reading.

National initiatives offer authors and publishers opportunities to highlight and promote your books. Don’t pass up this chance to garner more publicity for your children’s titles.

Bookmark and Share

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s