Discovering Books via Social Media

Later this month, I will be presenting a seminar on “Marketing Trends in Selling Books” at Publishers’ Institute: Tools for Success at the International Christian Retail Show (ICRS). Publishers’ Institute is a workshop hosted by Christian Small Publishers Association (CSPA) for publishers or anyone interested in publishing books.

One of the areas I will be talking about in my seminar is social media. Social media is not a fad. It is here to stay and it is a marketing trend in selling books. As such, social media should be an integral part of every book’s marketing plan.

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The number of books being discovered via the Internet is growing. As recently as two years ago, one-third of new books were discovered in physical bookstores. Now, that number has shrunk to one-fifth. While physical discovery has decreased over the past few years, digital discovery has increased. Today, about one in six new books are discovered online in some form.

Social media is one way that books are discovered. People who read love to share the books that they like with others. They do this not just on book social networking sites such as Goodreads, but also on sites like Facebook, Twitter, and Pinterest.

One of my friends on Facebook recently shared a book that she was reading called My So-Called Life as a Proverbs 31 Wife. Before she shared this book and it showed up in my News Feed, I had not heard of the book. The title caught my attention, which made me take a few minutes to learn more about the book and consider reading it myself. Book discovery does happen on social networking sites.

Interestingly, the younger the reader, the more likely they are discover books via social media. According to the survey by NextMarket, ebook reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.

What about you? Are you pursuing connecting with others via social networking online to help increase the discoverability of your books?

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