Seth Godin has been called “America’s Greatest Marketer.” In addition to being a best-selling author, his blog is perhaps the most popular in the world written by a single individual.
Every author and publisher can learn something from this marketing genius. Watch this short video on the “Art of Marketing” by Seth Godin. Listen for his interesting definition of marketing.
In case you missed it, Seth says, “Marketing is the art of making something that people want to talk about; producing something that people want to engage in.”